Paint Brand Project

Paradise Paints, an interior, environmentally friendly paint company.

For this project I created a fictional paint company and designed their branding. Some of the deliverables were to come up with your brand's name, logo, packaging, and mission statement.“Paradise Paints is an interior environmentally friendly paint company that makes home delivered paint kits. Each year we give 10% of our profits to deforestation organizations. We aim to add happiness to your home through vibrant and happy colors that will make your home feel like paradise. We make a sustainable 2 in 1 paint and primer that gets the job done twice as fast while also helping out the environment.” I first thought about color and tried to think about what someone would want in their home. I thought about how people vacation to get away and be in a new and exciting place. I thought to myself, “so why not bring that feel into your home.” with the tagline, make your home your paradise. This project was also inspired by a school trip to Costa Rica that was focused on sustainability and well being of life which inspired my mission statement. I really enjoyed this project and further sparked my interest in packaging, logo and brand design.